When the demand is sensitive to retail price, revenue sharing contract and two-part tariff contract have been shown to be able to\r\ncoordinate supply chains with risk neutral agents.We extend the previous studies to consider a risk-averse retailer in a two-echelon\r\nfashion supply chain. Based on the classic mean-variance approach in finance, the issue of channel coordination in a fashion supply\r\nchain with risk-averse retailer and price-dependent demand is investigated. We propose both single contracts and joint contracts\r\nto achieve supply chain coordination. We find that the coordinating revenue sharing contract and two-part tariff contract in the\r\nsupply chain with risk neutral agents are still useful to coordinate the supply chain taking into account the degree of risk aversion\r\nof fashion retailer, whereas a more complex sales rebate and penalty (SRP) contract fails to do so.When using combined contracts\r\nto coordinate the supply chain, we demonstrate that only revenue sharing with two-part tariff contract can coordinate the fashion\r\nsupply chain. The optimal conditions for contract parameters to achieve channel coordination are determined. Numerical analysis\r\nis presented to supplement the results and more insights are gained.
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